Since 2014 · Kyiv, Ukraine
Cosmetics distribution in Ukraine for brands from Korea, Europe and the USA
KR BRANDS imports, certifies and distributes hand-picked skincare and haircare brands across Ukraine: to national beauty chains, pharmacies, marketplaces and independent stores, and through our own direct-to-consumer store KRKR® (krkr.com.ua).
About us
One company, two business lines
KR BRANDS is our B2B business: import and distribution of brands to retail partners across Ukraine. KRKR® is our registered trademark and our direct-to-consumer business: the online store krkr.com.ua. Contracts are signed by the Ukrainian legal entity KR BRANDS LLC (ТОВ «КР БРЕНДС»).
We started in 2014 as KOREXPERT, working directly with Korean manufacturers; that year we became the official Ukrainian distributor of Benton.
In 2026 Forbes Ukraine named KRKR the second-largest importer of Korean cosmetics in Ukraine and included the company in its NEXT 250 list of promising Ukrainian businesses.
We hand-pick the brands we work with and keep the portfolio focused, so every brand gets real attention. Alongside Korean brands we distribute brands from the USA and Europe, and our online store carries 110+ brands from Korea, Europe, the USA and Ukraine.
Where you can meet us
- Cosmobeauty Seoul
- K-Beauty Expo Korea
- Cosmoprof Worldwide Bologna
- InterCHARM Kyiv (exhibitor)
We regularly travel to Korea and Europe to meet brand teams and visit production sites.
For brands
What we do for a brand entering Ukraine
One partner for the whole route from the factory to the Ukrainian shelf.
Import and compliance
We import and clear the goods, handle Ukrainian cosmetics requirements and Ukrainian-language labelling. Retail partners buy from a Ukrainian VAT-registered company under a Ukrainian contract.
Brand protection
Only legal import. We protect the brand's trademark in Ukraine and work to the recommended retail prices agreed with the brand owner.
Distribution in every channel
National chains, pharmacies, marketplaces, beauty boutiques, clinics, online, Instagram and TikTok shops. Depending on the brand, we can place it in more than 1,000 offline stores.
Own D2C retail: KRKR®
One of Ukraine's top-5 beauty e-retailers: 4M+ visits a year, 3,000+ SKUs, a 43% repeat purchase rate and 10,000+ product reviews. A new brand goes live within 5 days.
Marketing and launches
Launch events, influencer seeding with 100+ creators, a 2,500+ member UGC community, national partnerships and the main beauty sponsorship of The Bachelor Ukraine.
Trade marketing, education, data
Training for retail staff and wholesale buyers, brand trainers on site, shelf visibility, seasonal sets, joint campaigns with retailers and regular sell-out reporting.
Retail network
800+ wholesale partners since 2014
We distribute through every major channel in Ukraine, offline and online. Depending on the brand's category and positioning, we can place it in more than 1,000 offline stores.
- National beauty chains with shelf presence, testers and trained consultants
- The largest online marketplaces and e-commerce platforms
- Pharmacies and pharmacy chains
- Independent beauty boutiques and regional stores
- Cosmetology clinics and salons
- Online stores, Instagram and TikTok shops
Chains and platforms we supply include
- Epicentr
- EVA
- GM
- Goodwine
- Hitomi
Show more
- Lova Lova
- Lullaby
- MAKEUP
- Rozetka
- Sisters
and many other great partners
Marketing
National reach for the brands we represent
2026 · STB · Netflix
Main beauty sponsor of The Bachelor Ukraine
The Bachelor («Холостяк») is the most popular reality show in Ukraine, on the STB channel since 2011. In 2026 KRKR is the show's main beauty sponsor: the brands of our portfolio appear on air and across the show's social channels. The 15th season is also available on Netflix in Ukraine.
Views: STB data for the 2025 season. Netflix: announced by STB, September 2026.
National partnerships
- monobank
- PrivatBank
- PUMB
- Uklon
- Ukrzaliznytsia
- MEGOGO
- STB · The Bachelor
Banks
Partnerships with Ukraine's largest banks: monobank, PrivatBank and PUMB.
Uklon
Branded cars and in-ride sampling with Ukraine's largest ride-hailing service.
Ukrzaliznytsia
Sampling, travel kits and passenger promotions with the national railway.
MEGOGO
Loyalty programme integration and pre-roll advertising on the leading streaming service.
YouTube shows
Product integrations in popular Ukrainian YouTube shows.
Events
InterCHARM twice a year, B2B events for our largest partners, monthly education sessions, influencer brunches and brand launch events.
Portfolio
Brands we distribute
Exclusive distribution: 18 brands
APLB
Arocell
Benton
Daejong Medical
Doctors
Dr.Althea
Dr.Ceuracle
Dr.FORHAIR
DS Laboratories
Goongbe
House of Hur
Logically Skin
Meisani
mommycare
NCLA Beauty
Needly
Ondo Beauty 36.5
UNOVEOfficial distribution directly from the manufacturer
- Beauty of Joseon
- Biodance
- Celimax
- Medicube
- SKIN1004
- Tocobo
- VT Cosmetics
Exclusive distribution agreements are in place for each brand in the first list. Linked logos open the brand's Ukrainian website. The full retail range of 110+ brands is available at krkr.com.ua.
Reliability
Working through the war
Stock is held across several fulfilment warehouses in different regions of Ukraine, with buffer stock, so deliveries to partners continue even if one site is temporarily affected. Wholesale orders ship within 1–2 days after payment.
How we start working with a brand
Introduction
Send us your brand presentation, price list and the markets where you already sell.
Fit and terms
We assess the fit for Ukraine and agree the assortment, the distribution format and the terms.
Contract and first shipment
Contract, Ukrainian compliance and labelling, first delivery.
Launch
Listing on krkr.com.ua within 5 days, rollout to wholesale partners and a launch marketing plan.
Media
What the media write about us
- How KRKR became Ukraine's second-largest importer of Korean cosmeticsForbes Ukraine, April 2026
- KRKR in the NEXT 250 list of promising Ukrainian businessesForbes Ukraine, July 2026
- Founder's comment on the new technical regulation for cosmeticsForbes Ukraine, April 2026
- TV interview about the T3K social projectSnidanok z 1+1, April 2026
- Korean skincare picks prepared with KRKR expertsHarper's Bazaar Ukraine, September 2026
- Azelaic acid: expert materialELLE Ukraine, March 2026
- Editor's choice: Dr.FORHAIR Perfect Lash SerumWOMO, November 2025
Questions brands ask us
Are KR BRANDS, KRKR and KOREXPERT the same company?
Yes. KR BRANDS is our B2B import and distribution business, KRKR® is our registered trademark and direct-to-consumer online store krkr.com.ua, and KOREXPERT is the name we started with in 2014. Contracts are signed by KR BRANDS LLC (ТОВ «КР БРЕНДС», EDRPOU 44962387).
What brands do you work with?
We hand-pick brands with proven formulas, a clear positioning and a team ready to grow in Ukraine, and keep the portfolio focused. Categories: skincare and SPF, haircare and scalp care, body care, beauty devices, mother and baby care. Origins: mostly Korea, plus the USA, Spain and other countries. Segments from accessible to premium, including derma and professional lines.
Which sales channels can you cover?
All major channels in Ukraine: national beauty chains, pharmacies, marketplaces, independent stores, clinics, online, Instagram and TikTok shops, and our own D2C store krkr.com.ua. Depending on the brand, we can place it in more than 1,000 offline stores.
Who handles import, certification and labelling?
We do. We import the goods, clear customs, meet Ukrainian cosmetics requirements and apply Ukrainian-language labelling before the goods reach retail partners.
Can you be our exclusive distributor in Ukraine?
Yes. We are the exclusive distributor of 18 brands and also work as an official, non-exclusive distributor. The format is agreed with each brand.
How do you protect our prices and brand?
We work only through legal import, protect the brand's trademark in Ukraine and keep to the recommended retail prices agreed with the brand owner.
How do you operate during the war?
Stock is held across several fulfilment warehouses in different regions of Ukraine with buffer stock, so deliveries continue even if one site is affected.
Where can consumers buy the brands you distribute?
In our online store krkr.com.ua and through our network of 800+ wholesale partners built since 2014: national beauty chains, pharmacies, marketplaces and independent stores. Depending on the brand, that means more than 1,000 offline stores across Ukraine.
Contact
Tell us about your brand
Brand owners and export managers: send a short introduction and we will reply by email.
- request@korexpert.com
- Company
- KR BRANDS LLC (ТОВ «КР БРЕНДС»)
EDRPOU 44962387, VAT payer - Registered address
- 7a Mykolaichuka St, office 124,
Kyiv 02152, Ukraine - D2C store
- KRKR® · krkr.com.ua